Featured Work
& Case Studies
Strategy meets storytelling. Explore campaigns I’ve helped concept, lead, and launch — and click through to dive deeper into each case study.
DiscoverLA x Daniel Henney (Shorty Award–Nominated Campaign)
Co-led a viral influencer campaign for LA Tourism starring Korean-American actor Daniel Henney, driving 15M+ impressions.
Scaling Influence: CareerFoundry’s Influencer & Content Creator Network
Built and launched CareerFoundry’s first influencer program from the ground up—partnering with creators like Alex the Analyst and Chloe Shih to drive $550K+ in revenue, 5M+ impressions, and a new wave of enrollments in under six months. What began as a single YouTube collab became a global creator network and a key pillar of the brand’s growth strategy.
Alumni Success Stories: Building Trust & Boosting Enrollments
Launched CareerFoundry’s first-ever alumni spotlight series—real stories from grads at companies like Microsoft and Peloton. The campaign built trust, fueled enrollments, and turned career-change journeys into conversion gold.
#DiscoverLA: From Hashtag to Cultural Movement (Webby Award–Nominated Campaign)
Doubled social growth and redefined LA as a cultural capital in a storytelling-driven campaign recognized by both the Webby and Shorty Awards.
The 5th Wave: Alien Magic (Sony Pictures)
Launched the agency’s first influencer collab for Sony Pictures—pairing Chloë Grace Moretz with magician Daniel Fernandez to blend magic, fandom, and film. The result? A viral hit with 3M+ views and a fresh connection to Gen Z and Millennial audiences.
Global Goals: How Bundesliga Scored Big with TikTok’s Top Creators
Global fans. Viral creators. One epic football match. See how we brought Bundesliga to life on TikTok—with 25M+ views and a scroll-stopping creator lineup.