About Me

Hi, I’m Laura. I’m an award-nominated strategist and storyteller based in San Francisco.

I’ve spent the last decade building $2M revenue engines for tech startups and scaling a 4.5M community for brands like the Los Angeles Tourism Board (@discoverLA). Along the way, I realized the rules for a viral campaign are the same as the rules for a great screenplay. So I went to film school.

I studied screenwriting at UCLA, pitched IP to Disney and Canal+ at La Poudrière, and learned exactly what makes a story hook work at the Austin Film Festival.

Today, I use that narrative architecture to help founders, CMOs and marketing teams build content systems that turn storytelling into a competitive advantage.

Previously led teams across Los Angeles, Miami, Berlin, and Latin America. Fluent in English, Spanish, and Portuguese.