Alumni Success Stories: Building Trust & Boosting Enrollments
Role: Head of Social & Brand Content Strategist
Client: CareerFoundry (Global EdTech Brand)
Scope: Social Content Strategy, Creative Direction, Project Management
Platforms: YouTube, Email Marketing, Instagram Stories, LinkedIn, Editorial, Landing Page
Challenge
CareerFoundry was undergoing a full rebrand—revamping its logo, look, and website—and needed compelling content to rebuild brand trust and boost enrollments.
The goal: showcase real success stories from top alumni working at leading companies like Microsoft, Peloton, and Accenture to inspire prospective students and reinforce CareerFoundry’s credibility.
Positioning CareerFoundry as a leader in career-change education through authentic graduate success stories.
Behind the scenes with my social & content team capturing inspiring alumni stories in NYC.
Brand & Content Strategy
To authentically capture alumni journeys, my team and I:
Pitched and led an overseas content trip to New York to film webisode-style testimonials with standout graduates.
Coordinated closely with creative, editorial, and events teams to ensure content aligned with the new brand identity and messaging.
Developed a diverse suite of 50+ repurposable social, video, and newsletter assets featuring alumni insights, career tips, and personal stories.
Leveraged these stories across YouTube, Instagram, LinkedIn, and email marketing to maximize reach and engagement.
Social & Content Execution
As the Head of Social and project owner, I oversaw:
End-to-end campaign ideation and creative direction.
Cross-team collaboration between social media, editorial, and video production.
Multi-platform content rollouts designed to build emotional connections and trust.
Community engagement initiatives that sparked ongoing alumni involvement and word-of-mouth buzz.
Campaign Highlights
Our Graduate Stories Series (New York City)
We spotlighted real CareerFoundry grads now thriving at companies like Peloton, Microsoft, Accenture, and EY—transforming alumni stories into powerful enrollment drivers and brand trust signals.
Check out some of the content below, or click here to watch the full series on YouTube.
From Runway to User Flows: Meet Cici Yang
Cici swapped fashion week for Figma—and never looked back. After years in NYC’s fast-paced fashion scene, she made a bold pivot into tech. Now, thanks to CareerFoundry’s UX Design program, she’s designing better healthcare experiences at Transcarent. Proof that a dream job pivot is always in style.
Sheridan Baker: From Fundraising to Figma
Sheridan swapped donor decks for design systems—and made it look effortless. From NYU Stern to EY Design Studio, Sheridan made a bold leap from fundraising into UX—with CareerFoundry as her launchpad. Now she’s designing for impact in NYC and sharing the advice she wishes she had when she started.
Bridget Wu: From Fashion to UX at Accenture
Bridget left NYC’s fashion scene to redesign her career—and her life. With the help of CareerFoundry’s UX Design program and dual mentorship model, she’s now thriving as a Senior UX Analyst at Accenture.
Jonathan Boehr: Designing a Career—and Life—That Fits
Stuck in a job that didn’t click, Jonathan hit reset. Now he’s thriving as a Product Researcher and mentor in NYC. In this video, he shares his pivot into UX design, how he found balance in the city that never sleeps, and the advice he gives every aspiring career-changer.
Lauren Stapleton: UX Design, Balance, and Boss Moves
Lauren flipped the script—landing her dream UX role in NYC while mastering work-life balance. With CareerFoundry’s guidance and killer mentorship, she turned ambition into action and found fulfillment on her own terms.
Hungry for more success stories?? Watch the full series here.
Our ‘UX Experts Answer’ Series
We turned audience questions into a powerful content engine with our ‘UX Experts Answer…’ series. Fans submitted their top UX questions, and NYC-based CareerFoundry grads delivered honest, insightful answers—covering everything from essential tools to AI’s future. This authentic, community-driven approach boosted engagement and showcased real expertise, helping learners level up with insider advice.
Episode 1: Best UX Tools Unveiled!
What’s the one UX tool every designer swears by? We asked NYC’s UX experts to reveal their go-to weapon in the design toolkit. Pro tip: this episode is packed with practical wisdom to supercharge your workflow, whether you’re sketching your first wireframe or refining a final prototype.
Episode 2: Don’t Believe in UX Trends…
What’s the real UX trend worth mastering? NYC’s UX pros cut through the noise to highlight the one design trend you can’t afford to ignore. Whether you’re a trendsetter or trend skeptic, this episode will sharpen your design radar.
Episode 3: How Will AI Impact UX Design?
Our expert panel dives deep into the future of design in an AI-driven world. If you want to stay ahead of the curve and understand how tech will reshape your role, this episode is a must-watch.
Episode 4: The UX Design Resource You Need!
Drowning in UX info overload? Let the pros guide you. We asked NYC’s best to share the books, sites, courses, and communities that actually move the needle. Bookmark this one for your ultimate UX resource list.
Episode 5: Top UX Design Companies…
Curious who’s leading the pack in UX innovation? Join us as we spotlight brands that nail seamless, intuitive user experiences — the products users swear by. Discover what makes their design truly next-level.
Want more? Binge the whole series. Real talk, real grads, right this way. Click here.
Results
🔥 120% increase in social media engagement during campaign launch
👥 20,000+ new followers across key platforms
📈 Strengthened brand trust, contributing to a measurable uplift in enrollments
📩 Alumni videos became cornerstone assets for the new website and email campaigns