Scaling Influence: CareerFoundry’s Influencer & Content Creator Network
Role: Social & Influencer Strategist
Client: CareerFoundry (Global EdTech Brand)
Scope: Influencer Program Strategy, Creator Partnerships, Campaign Management
Platforms: YouTube, Webinars, Instagram, TikTok, LinkedIn, Email Marketing, Discord
Built and led CareerFoundry’s first influencer program, driving $550K+ in revenue and 1M+ impressions in under six months.
This multi-channel, cross-team effort grew into a long-term influencer pipeline and became a key pillar of CareerFoundry’s digital marketing strategy.
I launched CareerFoundry’s first influencer marketing program, turning creator content into a major growth driver.
Partnering with top tech influencers like Chloe Shih (Forbes 30 Under 30) and Alex The Analyst (1M+ YouTube subscribers), we boosted awareness, trust, and sign-ups across Product Design, UX, and Data Analytics.
The mix of YouTube deep-dives, TikTok reels, and sold-out online events delivered both cultural buzz and measurable results.
Challenge
CareerFoundry, a global online tech bootcamp, wanted to increase brand awareness, boost credibility, and drive enrollments in a saturated and trust-sensitive market. But they had no existing influencer program, limited creator relationships, and no established system for tapping into YouTube and creator-led discovery.
The goal: position CareerFoundry as the most credible and relatable career-switch platform for Gen Z and millennial learners through smart creator marketing.
Brand Strategy
I built CareerFoundry’s first influencer program from the ground up — turning creator content into a brand trust engine.
Key strategic pillars included:
Creator pipeline development: Identified and vetted a recurring roster of aligned creators across YouTube, Instagram, and TikTok, focused on tech, education, and career storytelling.
Narrative strategy: Co-created content briefs that emphasized real career change stories, job guarantees, and behind-the-scenes access to CareerFoundry’s UX Design, Data Analytics, and Product programs.
Cross-team integration: Collaborated with video, paid media, SEO, editorial, sales, and product design teams to ensure full-funnel alignment and attribution.
Social & Content Execution
Planned, briefed, and launched high-performing social content across YouTube, Instagram, TikTok, and LinkedIn in partnership with top tech creators. Each asset was tailored to the creator’s voice and platform strengths—balancing storytelling with conversion goals. From short-form Reels to deep-dive YouTube reviews and live events, the content drove both cultural resonance and measurable ROI.
Campaign Highlights
Chloe Shih: What I Actually Do as a Product Manager
Featured Forbes 30 Under 30 content creator Chloe Shih (380K+ subscribers), whose video launched alongside CareerFoundry’s Product Management program — generating 650K+ views and driving high click-throughs and conversions through custom links and codes.
Alex the Analyst: CareerFoundry Data Analytics Bootcamp Review
We partnered with Alex the Analyst—the most-followed data analytics creator on YouTube—for CareerFoundry’s first influencer campaign. Centered around a dedicated YouTube review, LinkedIn content, and a fully booked live webinar, the collaboration tapped into Alex’s trusted voice and 1M+ subscriber base to drive over $550K in revenue. Its success sparked an ongoing series of video and event collabs, helping position Data Analytics as CareerFoundry’s top-performing program.
Aliena Cai: Better than Google Certificate? CareerFoundry UX Program Review
We partnered with UX designer and YouTuber Aliena Cai for a no-fluff review of CareerFoundry’s UX Design program.
Her deep-dive video, “Better Than Google Certificate?”, gave first-time learners the honest breakdown they were looking for—building trust, sparking conversation, and driving steady traffic and conversions through her channel
Leveraging the Power of Alumni Influence
We identified and activated two standout CareerFoundry alumni—Maureen Herben (UX Design grad, content creator, and Product Designer at Miro) and Tom Hopcroft (aka Tom Charlie Design, UX grad and expat community builder)—as trusted brand ambassadors.
Through tailored campaigns, social-first content, and live community events, we transformed their authentic career-change journeys into powerful proof points that inspired thousands.
Below is a glimpse of what we created together.
Tom Charlie Design: Turning Real Talk into Real Results
With 200K+ followers and a knack for cutting through the noise, Tom Hopcroft (aka Tom Charlie Design) partnered with us to drop relatable, high-impact content across Instagram and TikTok.
From “Is it too late to career change at 30?” to “How much I made in my first 3 UX roles,” his no-fluff storytelling struck a chord with aspiring designers. Paired with live webinars and community Q&As, the campaign drove meaningful engagement and boosted enrollments—cementing creator-led strategy as a key growth engine.
The UX Glow-Up: Maureen’s Career Truths
With a clear, thoughtful presence and insider experience at companies like Miro and Zalando, UX designer Maureen Herben brought real-world insight to our creator campaigns.
From “How I Use AI Tools at Work” to “Can UX Designers Really Make $200K?”, Maureen’s candid, practical content helped demystify the industry for aspiring designers—and quickly became some of our most engaging social media work.
The partnership was such a hit, we expanded it into recurring live webinars featuring Maureen—most of which were fully booked—solidifying her as one of CareerFoundry’s most trusted alumni ambassadors.
Results
$550K+ in attributed revenue in under six months from our very first Alex the Analyst collab video alone
🎥 5M+ impressions across creator content
🌎 Global creator partnerships across the U.S., UK, Germany, and Canada
🚀 Positioned creator marketing as a core channel in the company’s marketing strategy
📬 Drove trackable conversions through UTM-tagged links, promo codes, and landing pages tailored to each creator